Sellers

Selling Your Home

Selling your home can be just as exciting as when you originally bought it because it means you're moving on to the next phase of your life. But I get it. There can also be a lot of emotion attached to selling a home, and that part is often overlooked. That's why you need someone who can help you separate the emotions from what needs to be done.

I'm not going to mislead you and tell you it's always an easy process. There will probably be issues that come up along the way. But I will be there every step of the way to either head off or solve the issues we encounter.

I firmly believe in being proactive. I will prepare you, keep you informed and communicate with you throughout the entire process. You will never have to wonder, "What is going on?"

Getting Your Home Ready to Sell

One of the most important things you can do before putting your home on the market is to make sure it is truly ready to sell.

You only get one chance to make that first impression, and today's buyers have very high expectations.

Buyers are doing a tremendous amount of their shopping online before they ever step through the front door. They're seeing professionally photographed homes, beautiful new construction, designer spaces and Pinterest-worthy rooms every day.

In today's market, your home needs to show exceptionally well.

That means decluttering, removing personal items, rearranging furniture, freshening up the landscaping and taking care of the small repairs buyers will notice. It may also mean making updates or improvements that will make a meaningful difference.

I'll walk through your home with you and help you look at it from a buyer's perspective. We'll talk honestly about what should be done, what could be done and, just as importantly, what isn't worth doing.

The goal is to make smart decisions about where your time and money will have the greatest impact.

Positioning & Pricing Your Home

Once your home is ready to go on the market, the next step is determining the right price.

And here's something that may surprise you: pricing isn't necessarily the most important decision we'll make.

If your home doesn't show well, the right price alone isn't going to fix that. Buyers are making quick judgments based on what they see online and when they walk through the door. That's why I look at the preparation of your home and the pricing strategy as two pieces of the same puzzle. We need to make sure your home is positioned properly first, and then we need to price it based on what the market is telling us.

I use a combination of current market data and my years of experience to determine how your home should be positioned and priced. I look beyond the numbers and consider the many factors that influence what a buyer is willing to pay.

And I'll give you my honest opinion, even when it isn't necessarily the number you were hoping to hear.

It's tempting to choose the Realtor who tells you the highest price. But an inflated price doesn't help you if buyers don't agree with it. When a home is priced too high, you can miss the right buyers, sit on the market longer and eventually find yourself making price reductions.

Showcasing and Marketing Your Home

Once we know how your home should be positioned, the next step is making sure buyers see it in the best possible light.

Everything starts online. Your photos, the way your home is presented and the information buyers see before they ever schedule a showing all matter.

But good marketing isn't just about putting your home everywhere and hoping someone buys it. It's about making sure your home is presented properly from the beginning.

Once the Offers Start Coming In

Getting an offer is exciting, and my job is to help you understand the entire picture so you can make an informed decision.

There is much more to consider than just the purchase price. We'll look at the terms of the offer, financing, contingencies, inspection, appraisal, closing date and anything else that could affect the transaction. Sometimes the highest offer isn't necessarily the strongest offer.

Selling your home is a big decision. You want someone who will give you honest advice, help you make smart decisions and be there when you need them.

I'll tell you what I think, explain why, and help you navigate whatever comes up along the way.

From preparing your home for the market to sitting at the closing table, I'm there for you.